22 Growth Hacks No One Told You About

2
12 mins read

It’s far from easy to grow a business, and it can get quite expensive. But luckily we’ve got a cool list of 22 growth hacks that will give your company the boost it needs. While there is no magic recipe, the best you can do is learn from others’ successful experiences.

Use these ideas to learn the science and creativity behind growth hacking, get inspiration, and generate ideas of your own.

1. Use FOMO to create a sense of exclusivity

FOMO (the “fear of missing out”) is a real phenomenon and can make or break the desirability of a product, event or even a person. If everyone is talking about and using a new product, soon enough you become attracted to it from the simple fear of missing out on all the fun. Case in point: Crocs. When this part-shoe, part-flip-flop first came out, we, like many others, were aesthetically appalled. Before we knew it, half the people we knew were wearing them every day and obsessing over how comfortable they were. Soon enough, we had to see what all the fuss was about and got a pair of our own.

Use this psychological principle to your advantage by limiting access to your product. This creates a sense of exclusivity.

Case study: Ello, an ad free social network, used this psychological hack to jump-start their user base. Ello showed all your friends and everyone who was already using the network. The trick was, you could only join Ello if you got an invite from someone. This generated curiosity and major FOMO. The result? More users.

Many bars and clubs also started with this concept by either only letting in people who have received an SMS from one of the promoters.

Elio profiles example

2. Down-selling vs. up-selling (80% more revenue)

One sales tactic is starting by showing customers products on the lower end of the line and afterwards encouraging them to consider purchasing more expensive models – the traditional trading-up approach. The price-anchoring technique, on the other hand, emphasizes the most expensive price first and any price after it suddenly looks much more compelling.

Case study: Amazon was selling different models of billiard tables with a price range of $329-$3,000. During the first week, customers were shown the low end of the line and were slowly introduced to the more expensive models. Result: The average table sale that week was $550. During the second week, customers were led instantly to a $3,000 table regardless of what they wanted to see and were then allowed to shop the rest of the line in declining order of price and quality. Result of selling down: average sale of over $1,000.

Image of best sell seller pool table with white background

3. Limited-time deals for targeted users

Similar to the FOMO hack, create a sense of urgency for a product by offering a deal on the product with a countdown timer to compel user action. The trick is to offer these special deals only to specific users – preferably ones who have viewed a particular product page three or more times, but have abandoned their shopping cart due to the price, cost of shipping, availability, etc. Doing this allows you to pressure the user to complete the purchase. Imagine an Amazon “Lightning Deal” that is available only to select users to achieve the best bang for your buck.

Keyword: Urgency!

4. Shopping cart one-time discounts

Dashboard with Add to Basket stats

Often, users fill their shopping carts on your website, but abandon before purchasing. This can happen for a number of reasons: maybe he/she didn’t have time to complete the transaction, had second thoughts and wanted time to think before buying, or maybe the price just wasn’t right. If a user left a full cart and didn’t re-visit the page to complete the transaction, email him/her on the following day notifying that he/she “forgot” something in their shopping cart. If the purchase still hasn’t been completed after two weeks, email him/her a 35% discount on the purchase along with a promo code that is valid for three days only. This gives a second-guessing user the sense of a one-time offer on a desired item – an opportunity that it would be foolish to miss.

Case study: The Honest Company was losing a lot of money through abandoned carts. Implementing this email sequence allowed them to increase their conversion rate by 6 times!

5. One small change – 82% increase in sales

  1. A cupcake and 2 cookies for $10
  2. A cupcake for $10 + 2 cookies for free

A study by the Santa Clara University showed that people pay 82% more for option 2.  

3 different rows of cupcakes ready to eat

 

hackabu free consultation

 

6. A simple trick to boost your Google ranking

Wikipedia has the highest rankings on the internet. All you need to do to get a piece of the action is to place your link on Wikipedia.

  1. Visit a page on Wikipedia that covers your topic.
  2. Hit “edit” at the top of the page.
  3. Add a notable fact and link to your article. Don’t even try to promote yourself. All you need is a link.

Two minutes of your time, as simple as can be and highly worth it.

Wikipedia page on Growth Hacking

7. SEO hack to increase traffic by 66%

Google loves fresh content (new or updated). Two guys, Ross Hudgens and Anthony Nelson, ran a test. The only thing they did was to update their old blog posts so the date of last update refreshed. Ross’ traffic increased by 79% and Anthony’s by 66%. Google did get called out for this though it’s quite hard for them to keep track of all the “fake-updates” of post timestamps, and as people continue to click more recent posts, more recent posts in turn benefit from higher ranking and exposure. One more simple trick to increase traffic, this time for the long-run!

Pinned Post it with sentence: Blog Updates

8. Use images for written content

Humans are visual creatures and not surprisingly, images have a more visceral appeal to most people than the written word. Social media makes this clear – just look at memes, trivia, statistics, etc. Harness this primal power of the pictorial by strategically typeset your written content on images and share them on Facebook, Instagram, Pinterest, and other relevant networks.

For example, use beautiful landscapes for quotes – different types of weather for different quotes. I also like to find humorous pics for fun facts or just random tweets. Statistics show that the most shareable content produced “wow” moments. Following that was “laughter”. Find what suits you best and experiment with original ideas of your own.

Case study: ÜberFacts began coupling their factual posts with increasingly creative images and accordingly achieving an increase in shares. Moreover, Uber further brands themselves by including their logo at the bottom of their posts.

Card with interesting fact

9. Email drip sequence to drive revenue

A drip campaign is a series of automated mails sent to target users. The theory is: increase communication, increase results. According to Vero, the average open rate on an email series is 80% higher than a single email campaign. By sending a series of emails you can give users the feel that you are there for them, dedicated as ever and readily available. It’s a great idea to use the sequence to send users targeted educational content. It’s important not to overdo it though. In other words, not every day! Constant emails are an annoyance to us all and overdoing it will lead to “unsubscribe”. Highlighting benefits of your product or service and just giving various tips will help retain your users.

Case study: A financial modeling course provider called “Breaking Into Wall Street” gives users a free trial of their course and access to some content. They later send email users tips on making the most of their trial along with other useful information. They managed to achieve a much larger percentage of email open rates and higher number of paid users than any of their other campaigns.

A screenshot from a drip email campaign

10. Add-event tool

Something that has been going tremendously well on Facebook is the automatic integration of events to the user’s email account, sending him reminders, updates, locations, and more. Thanks to addevent.com, you can add an “add event to calendar” button on emails you send to users about events. The button will automatically add your customized event to their calendar of choice and send them reminders according to their normal email preferences. They will later even be able to navigate to the location from their email. Another tip: add a link to the event or the company’s page in the description with a “click here for more info” note. This delivers marvelous results when inviting users to events via email.

Try one of your own using this link!

example screenshot of add event tool for a meeting

11. How to choose topics for blog posts

Content creators of every strip will be excited . If you feel like you’re running low on your idea-flow or you aren’t getting the engagement you desire:

  1. Go to Quora.com https://www.quora.com and find questions related to your topic
  2. Schedule links to a bunch of Quora posts on Buffer https://buffer.com with their questions as the body of your tweets
  3. Wait a day
  4. If a tweet gains 3x above average interaction rates, write the post.

Human hand writing word on white paper with coffee and phone on table

12. Put your social media on auto-pilot

It’s important to keep your users engaged by interacting with them frequently and in as timely a manner as possible, but being online 24/7 is neither healthy nor possible. It’s time to schedule your posts!

Use these tools: Buffer https://buffer.com or Hootsuite https://hootsuite.com

Create drool-worthy visual templates in Canva https://www.canva.com

Thank us later 😉

13. Use drawbacks & competition to your advantage

Your prospects will search for competing solutions. A funny thing is, by mentioning them you prevent that from happening. Readers feel like they’ve already done their homework, making it more likely for them to stick to your product. Describe your drawbacks but give them a positive spin. Explain that your product excludes a particular feature because you chose to focus on more important areas, and stress their importance to your target market. Kind of like Eminem dissing himself before his opponent got the chance in the rap battle on 8 Mile.

Julie Barbera famous line on blue background

14. Hack word-of-mouth

Word-of-mouth is arguably the most effective form of marketing. According to Nielson, 92% of consumers believe recommendations from friends and family over all forms of marketing. MarketShare states that word-of-mouth improves marketing effectiveness by up to 54%. There are plenty of examples of brands such as Dropbox and LinkedIn harnessing the power of word of mouth, but have you heard the story of Diamond Candles? To incite their customers to talk about their product, this company began including a free jewelry item with every candle they sold: a ring. Some lucky customers even got one with a real diamond that was worth up to $5,000!

The result?

$1 million in revenue in 12 months.

Fingers handling ring, then hand wearing ring

15. Recommendations = 300% increase in revenue

Some interesting facts about product recommendations:

  1. Personalized recommendations increase revenue by 300%.
  2. 100% of the top 10 websites in the internet retailer 500 use product recommendations.
  3. 70% of Amazon’s site is devoted to product recommendations.

Ready, set, go!

Amazon displaying 3 books recommendations

16. Thirteen times more reviews

Reviews are hard to get, but they are powerful when it comes to generating sales for your business. This, in other words, one of the most effective growth hacks.

Yotpo implemented a small trick for this.

They emailed their customers an offer: “Leave a review to get 20% off your next visit!”

Their result: thirteen times more reviews!

5 Stars checked on a scale on black background

17. Hack offline word-of-mouth

We’ve already established the importance and effectiveness of word-of-mouth marketing, but here’s some inspiration on hacking the offline game.

Shazam users hold up their phones in the middle of good songs to define the name of the song playing. This gets a lot of attention and naturally has people asking “what are you doing?” Another app that is designed to generate chatter is Urbanspoon, which requires users to shake their devices. The giant pink mustaches that are painted on every Lyft car probably haven’t escaped your detection, either.

All these are examples of brands “hacking” human curiosity to give rise to word-of-mouth.

Now it’s your turn to be creative!

Car moving on highway photographed from front

18. Self-interest or altruism?

Airbnb ran an interesting A/B test in which they communicated different value propositions for the same product.

In one email, they offered users the opportunity to earn $25 by inviting a friend (self-interest). In the other email, they told users they are sharing $25 with their friend (altruistic).

Which do you think performed better?

Pessimists beware! The altruistic email performed better overall.

Perhaps it’s time to explore an unselfish type of referral scheme.

Screenshot of airbnb referral invitation with claim of 25$ USD

19. Accelerate viral growth

Rather than asking your members to invite a lot of friends to receive something valuable, start with a simple task: ask them to invite just one friend.

The result can be an increase of 250% or more!

For details, check Adelyn Zhou from Nextdoor.

Hand writing "Refer a friend" with marker

 

20. Get up to 20 times greater lifetime value

Reducing prices is just about the worst thing you can do when trying to reduce churn. If customers aren’t finding value in your product, they’ll stop using it even if it only costs 50 cents per month.

Slidebean took the opposite approach: they began charging four times as much for their product.

What happened?

  1. Churn rate dropped from 25% to 6.53%
  2. LTV increased from $22 to $444 (20x!)

Keep Calm and Stop Churn writing with blue background and crown

21. Increase value without changing your product

This one relies on a combination of psychology and behavioral economics.

In an experiment, participants started by tasting a wine valued at $5 per bottle and progressed to wines priced at up to $90 per bottle (so, at least, they were told). Apparently, the more expensive the wine, the better it tasted. Moreover, CAT scans showed a corresponding rise in activity in areas of the brain associated with pleasure. In reality, though, all the wines used in the experiment were exactly the same.

On that note: cheers!

One line of wine glasses containing white wine by 1/4

22. Ask your customers!

Probably the simplest of all growth hacks and the most overlooked.

Ask your customers what they like about your product, what they don’t like, and what has room for improvement. This will improve customer engagement and perception of your customer service and will also get you valuable information for growing your brand. It’s a win for everyone involved.

2 comments

  • Its like you read my mind! You appear to know a lot about this, like you wrote the book in it or something. I think that you can do with some pics to drive the message home a bit, but instead of that, this is wonderful blog. A great read. I’ll definitely be back.

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Hackabu (www.hackabu.com) is a team of growth hackers who pooled their talents to generate growth in startups, scale-ups, spinoffs, and companies. Our team is international and works in different ecosystems around the world.

The growth strategist is an enthusiastic T-shaped marketer with a passion for growth, data, and analysis. He/she is dedicated to growing our clients’ businesses and reaching the goals that we have stipulated with them. All growth strategists are responsible for reaching the goals of the clients, they are responsible for and mainly communicating with.

The position develops a clear strategy based on what we learn during our onboarding analysis and the strategist’s experience. For that, a North Star Metric, an OKR and KPIs for each stage of the 3A3R-Funnel are defined. With these informations a growth plan and a backlog of different growth experiments are created. When working with the client, the experiments are planned in 2-weekly sprints and executed to achieve sustainable growth for our clients.

The growth strategist has an expert-role in at least 2 of the available traction channels. Together with further experts, there is a growth team formed for each sprint per client.

Your responsibilities will be:
● To organise and prepare a kickoff workshop with the customer growth for the new client
● To make a competitor analysis, buyer personas, SEO analysis, UX analysis, write OKR documents and strategy papers
● To organize Idea Brainstorm Sessions for each client every 3 months
● To participate actively in Bi-weekly sprint planning & review together with the client and the customer growth
● To plan, prioritise, and set up growth experiments with dedicated hypothesis in Airtable based on the OKR
● To research on new tools and best practices for each experiment
● To carefully design and orchestrate the ongoing experiments with the experts and customer growth
● To brief diligently the customer growth about deadlines, KPIs, requirements for each sprint so he/she can find and brief experts
● То track and document results, insights and learnings from the previous sprint in Airtable so the customer growth can create the sprint review presentation
● To analyse and share the progress towards the desired KPI every sprint
● To re-evaluate critically the strategy if needed
● To share at least two learnings with the whole growth team every sprint
● To analyze regularly clients qualitative and quantitative data
● To research continuously the client’s industries for trends and shifts to better craft a strategy
● To check quality of all deliverables together with the customer growth
● To define & communicate concrete deadlines (also within sprint) and also meet these deadlines.

Your profile:
● Bachelor’s degree in Marketing, HR, Sales Management, Behavioral Sciences or business-related field
3-5 years experience in sales/business development, marketing, or related functions
Fluent in German and English
● Ability to scope, communicate, diagnose, design, manage interventions and evaluate performance
● Adapt a variety of tools/methods to support implementing selected strategies and organizational designs
● High level of influence and strong negotiation skills combined with excellent presentation skills
● Possess assessment abilities and organizational performance consulting skills
● Ability to make decisions and operate independently with respect to complex issues
● Strong interpersonal, written and verbal communication skills. The ability to work effectively in a diverse team

What we offer:
● Full-time position with a competitive salary in the range 30 000 – 40 000€ gross annually and opportunity to offer a higher salary depending on your professional experience and qualification.
● Knowledge and experience: you will learn how a startup operates and be involved in strategic management decisions. If you are interested in startups and growth hacking, this is THE place to be!
Passion and growth: our drive is our passion for growth hacking, innovation and the everlasting desire to see growth in ourselves and everyone around us.
● Startup environment: our office is located in the heart of the startup scene, with public transportation and the Donau Canal in close proximity. The office alone will make you want to work at our company.
● Awesome colleagues: we hire only the best and brightest, so if you are chosen, you are part of the family!

Free muesli, fruits and fun monthly team events!

Sound good?

Then you can start here your application and please submit until 23rd of December 2018!

Hackabu (www.hackabu.com) is a team of growth hackers and digital advisors who came together to generate growth in startups, scale-ups, spinoffs and corporates. Our team is international and works in different ecosystems around the world. Each of our growth hackers is specialized in different topics (as T-shaped marketers). Together we comprise expertise in 19 traction channels.

Now we are looking for a passionate, devoted individual, who are willing to learn and teach, above all.

In this role you will focus on helping companies across various industries to deliver product development and marketing strategies. This position will manage all communications with the client, enable technology solutions and help improve company’s operations.

Your responsibilities will be:

● To help develop and deliver growth strategies for clients by choosing the right metrics/KPIs (Key Performance Indicators) to focus on
● To develop and implement front-end web code where appropriate to launch interactive tools and apps benefiting the marketing team’s goals
● To collaborate with channel-specific marketing teammates (blogging, email, social media, etc.) to identify areas for growth
● To test and optimize marketing tactics for customer acquisition (e.g. online advertising, direct mail, out of home, affiliate) and conversion rate optimization
● To propose creative new projects, from building free tools and apps that attract prospects and convert leads to testing new approaches to capture existing demand
● To translate ideas to actionable items that deliver business results
● To analyze, recommend and lead implementation of improvement initiatives
● To keep abreast with the latest trends and changes in UI/UX and digital marketing
Identify industry trends and insights

You:

● Are primarily passionate
● Stick to KPIs
● Are experienced in a growth role (marketing, product management, growth hacker or similar) and are familiar with all the required tools (Google Analytics, MixPanel,
Google Tag Manager, Hotjar etc) and all marketing channels and growth opportunities (SEO, Social Media, SEA, CRO, Content Marketing, Viral Marketing etc)
●Front-end coding (HTML, CSS, JavaScript) is a plus.
●We communicate in English, but proficiency in German is a bonus.

The ideal candidate:

● writes well
● has excellent communication skills
● enjoys fostering client relationships
● strives to achieve results
● analyses everything
● knows how to work within a budget (also timewise)

What we offer:

● Full-time position with a competitive salary in the range 30,000€ – 40,000€ annually gross and opportunity to offer a higher salary depending on your professional experience and qualification.
● Passion and growth: Our drive is our passion for growth hacking, innovation and the everlasting desire to see growth in ourselves and everyone around us.
● Knowledge and experience: you will learn how a startup operates and be involved in strategic management decisions. If you are interested in startups and growth hacking, this is THE place to be!
● Startup environment: our office is located in the heart of the startup scene, with public transportation and the Donau Canal in close proximity. The office alone will make you want to work at our company.
● Awesome colleagues: we hire only the best and brightest, so if you are chosen, you are part of the family!
● Free muesli, fruits and fun monthly team events!

Sound good?

Then you can start here your application and please submit until 23rd the of December 2018!

Hackabu (www.hackabu.com) is a team of growth hackers who pooled their talents to generate growth in startups, scale-ups, spinoffs, and companies. Our team is international and works in different ecosystems around the world.

Now we are looking for a passionate, devoted, and cheerful individual with a flair for organizing and the ability to perform diverse and challenging project management tasks in a fast-paced environment.

Your responsibilities:

● To update clients regularly on the progress of our growth hacking process
● To ensure that all projects are delivered on-time, within scope and within budget
● To allocate and coordinate project resources and manage budget
● To identify and evaluate customers’ needs to deliver satisfaction
● To manage complaints, provide proper solutions and options within the time limits; follow up to secure resolution
● To assist in the definition of project scope and objectives, involving all relevant stakeholders and ensuring technical feasibility
● To report and escalate to management as needed
● To meet with clients to take detailed ordering briefs and establish the specific requirements for each project
● To track and report project performance, specifically to analyze the successful completion of short and long-term goals
● To perform other related duties as needed
● To go the extra mile to engage customers

Your Profile:

● Some proven customer support experience or experience as a client service representative
● Track record of not just meeting, but exceeding quota requirements
● Have solid organizational skills, including attention to detail and multitasking skills
● Strong phone administration skills and active listening capabilities
● Customer orientation and capacity to adapt/respond to different types of characters
● Exceptional client-facing communication and presentation skills
● Team player with the ability to work independently
● Have strong working knowledge of Microsoft Office
● University degree
● Fluent English and native German
● Design and/or writing skills are a plus

The ideal candidate:

● Has strong critical-thinking and problem-solving skills
● Has excellent decision-making and leadership capabilities
● Has conflict resolution experience
● Knows to prioritize and work efficiently
● Is skilled at diplomacy and has well-developed interpersonal skills
● Able to motivate team members

What we offer:

● Full-time position with a competitive salary in the range 30 000 – 40 000€ gross annually and opportunity to offer a higher salary depending on your professional experience and qualification.
● Knowledge and experience: you will learn how a startup operates and be involved in strategic management decisions. If you are interested in startups and growth hacking, this is THE place to be!
● Passion and growth: our drive is our passion for growth hacking, innovation and the everlasting desire to see growth in ourselves and everyone around us.
● Startup environment: our office is located in the heart of the startup scene, with public transportation and the Donau Canal in close proximity. The office alone will make you want to work at our company.
● Awesome colleagues: we hire only the best and brightest, so if you are chosen, you are part of the family!

Free muesli, fruits and fun monthly team events!

Sound good?

Then you can start here your application and please submit until 23rd of December 2018!

Project Manager

Hackabu (www.hackabu.com) is a team of growth hackers and digital advisors who came together to generate growth in startups, scale-ups, spinoffs and corporates. Our team is international and works in different ecosystems around the world.
Now we are looking for a passionate, devoted individual, who is experienced and talented in managing projects and can handle diverse and challenging tasks in this area.
In this role you will focus on helping companies across various industries to deliver product development and marketing strategies. This position will manage all communications with the client, enable technology solutions and help improve company’s operations.

Your responsibilities will be:

 

Your profile:

 

The ideal candidate:

 

What we offer:

 

Sound good? Then you can start here your application and please submit until 16th of December 2018!