Creative Marketing on a Budget: 12 Tips

C
8 mins read

Creating a great product is just not enough anymore. Your product, as amazing it may be, will definitely get lost in the noise if you don’t market it properly.

Creative marketing is not as easy today as it was a few years ago. It has challenges of its own, one of which is the budget you can spare. Brands like Uber are finding creative marketing strategies that create growth even when funds are limited. If you have the luxury of having a good enough investor who can buy you the best marketing services around, then you will have no problem. Chances are that you don’t have such a person in your life.

With that in mind, here are a bunch of ideas that will help you get started on your journey to growth!

1. Use the referral Hack

Using referrals is a fantastic way to boost your growth. It is free of cost and helps build trust. It’s quickly done, yet can generate exponential growth, and is also just a fun way of doing things!

Referral is when you provide a way for your existing customers to bring in more customers. You can do this by adding attractive offers to both the referrer and the referee.

Uber, known to be one of the fastest growing companies in the modern business scene, used referrals to grow their customers exponentially. It has now grown to operate in more than 80 countries. Although it might not be the most significant contributing factor in their success, it definitely provided a considerable boost.

Creative Marketing Referrals

2. Utilize infographics

Infographics have become highly popular in content marketing in the past few years. Well-designed infographics can break down complex concepts into easy ones with the use of images and statistics. This means, your customers will have an easier time understanding how they reap the benefits from your services.

Besides, infographics are highly inexpensive to make. It makes them one of the most affordable marketing tactics at your disposal.

Creative Marketing InfographicsOne of the biggest names which have used infographics for marketing is none other than Coca-Cola. This infographic shows a timeline on the development of their product and the logos. Besides this, Coca-Cola has used a lot of other infographics for their growth. A simple google search can find you loads of these.

3. Create a sense of urgency

Limited-time offers to increase the chances of the customers buying your services. The trick is to make these available to just the right customers.

If you track the customers who have looked at a particular product on your website a number of times, you can provide such customers with a deal on the product for a short period of time. This creates a sense of urgency in the customers, which is more than likely to boost your sales.

Additionally, depending on the deals you offer, this can be as inexpensive as you want it to be.

Creative marketing urgency Amazon Lightning Deals

Amazon’s Lightning Deal is one of the finest examples of a company using this creative marketing strategy. Lightning Deal provides a customer a single item which they can buy at a discounted price.

hackabu free consultation

 

4. Offer a GIVEAWAY

At first glance, this point might seem out of place in a list of inexpensive marketing strategies. You may wonder, how can giving your services for free help you when you are on a budget. However, doing this can help you attract more customers, and help you gain greater benefits in the long run.

There are many websites nowadays that ask you to be a subscriber and storm you with regular e-mails. However, in order to actually get something of value, you need to add your credit card details and even cough up a little bit. This causes a feeling of mistrust among the customers and will detract them from using the website.

To attract customers, you can provide your subscribers with inexpensive products for free. Doing this increases a feeling of trust and helps you drive in more people.

Nerd Fitness, one of the biggest fitness websites out there, provides you with a number of free e-books once you sign up. This has made them into one of the strongest competitors in the fitness market.

Creative Marketing Nerd Fitness

5. Reward customer loyalty

Many companies have now realized that building a strong and loyal customer base is one of the best ways to boost your business. Customer loyalty plan is one of the finest creative marketing concepts to do this. It is a way in which you reward the purchasing behavior of your customers by providing various deals and offers.

This inexpensive marketing strategy helps you build an active community of customers with relatively less expense on your part.

ThinkGeek is an e-commerce website which allows you to accumulate Geek Points based on the amount you spend on their site. You can then redeem your geek points for more transactions.

Creative Marketing Rewards

6. Provide freemium services

Freemium services are a way in which you can provide limited services to your website for free. This ensures that the customers get a taste of your product and realize how you meet their needs. Once the customers decide that your product is useful to them, they will definitely opt to buy the services.

In addition to being a creative way of marketing, it is also quite inexpensive based on the services you choose to offer for free and the ones you want to add prices to.

Creative Marketing Freemium

Spotify used this very technique to get to where it is now. The freemium service it offers is in the form of ads. You can use the website to listen to songs as long as you want. The only catch is, you have to sit through advertisements before listening to songs. The way to remove the ads is to become a member and pay for an unlimited account.

7. Reuse your content

Most people think that once you publish something, you cannot use it again. This is not, strictly speaking, true. You can use your old content in new ways as well. The only thing that is important is to provide a fresh perspective to the clients.

Besides, this is one of the most inexpensive creative marketing strategies, as all you require is a good pair of looking glasses to see the content from a new perspective. Combine your articles into an e-book, create an article from a video tutorial, or expand on examples provided in a blog post. The possibilities are endless, and so is your growth.

8. Hold online contests

Online contests are an easy way to attract customers. You don’t have to hold a huge contest with a fancy prize for the winner. You can hold a minor contest to get a few customers. Then, use the small number of customers to get more of them, e.g., using the referral system.

Check out the RaffleCopter website to get a knowhow of online giveaways.

9. Add a link to your website on Wikipedia

As far as inexpensive creative marketing goes, this might be one of the most affordable and the most creative marketing strategies out there.

All you have to do is find an article on Wikipedia related to your product. Now, edit the page and add a small fact about the title and a link to your website.

10. Ask for reviews in exchange for offers

People are usually too bored to write reviews. Why do the extra work when you already have used the services?

However, reviews are quite essential to attract new customers, especially for growing businesses. Therefore, to get favorable reviews, Yotpo implemented a creative marketing model in which they emailed their customers an offer:

“Leave a review to get 20% off your next visit”

This worked like a charm for them and increased their reviews as well as incoming customers.

You do not need to provide 20% off on your services at the start because there are high chances that you may not be able to afford that much. You can use any offer or deal as per your requirements and needs.

11. Add recommendations

Adding a recommendation section in the products page lets your customers check out similar other products they are interested in. This directly corresponds to the amount they spend on your website.

Adding a personalized product recommendation is one of the biggest reasons for the success of Amazon. In addition to showing the recommendations, Amazon also shows the users what items are commonly bought with each other. This also increases the amount of money people spend on their website.

Creative Marketing Recommendations

 

12. Focus on delivering quality services

Although all these methods help you drive in more clients and build a strong customer base without considerable investment on your part, you cannot grow your business without offering quality services.

Therefore, the main focus of your business needs to be quality service. If you focus on delivering quality content to your customers (with a combination of the marketing methods mentioned in this article), you will definitely find success.

Here we have listed and described a number of inexpensive marketing strategies that you can use to market your business without considerable investment on your part. You don’t necessarily have to try out each and every one of them. Use a combination of this and that and see how they work for you.

We wish you good luck with your business!

Interested in growth hacking? Check out our list of 5 growth hacking books that we recommend everyone.

 

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Hackabu (www.hackabu.com) is a team of growth hackers who pooled their talents to generate growth in startups, scale-ups, spinoffs, and companies. Our team is international and works in different ecosystems around the world.

The growth strategist is an enthusiastic T-shaped marketer with a passion for growth, data, and analysis. He/she is dedicated to growing our clients’ businesses and reaching the goals that we have stipulated with them. All growth strategists are responsible for reaching the goals of the clients, they are responsible for and mainly communicating with.

The position develops a clear strategy based on what we learn during our onboarding analysis and the strategist’s experience. For that, a North Star Metric, an OKR and KPIs for each stage of the 3A3R-Funnel are defined. With these informations a growth plan and a backlog of different growth experiments are created. When working with the client, the experiments are planned in 2-weekly sprints and executed to achieve sustainable growth for our clients.

The growth strategist has an expert-role in at least 2 of the available traction channels. Together with further experts, there is a growth team formed for each sprint per client.

Your responsibilities will be:
● To organise and prepare a kickoff workshop with the customer growth for the new client
● To make a competitor analysis, buyer personas, SEO analysis, UX analysis, write OKR documents and strategy papers
● To organize Idea Brainstorm Sessions for each client every 3 months
● To participate actively in Bi-weekly sprint planning & review together with the client and the customer growth
● To plan, prioritise, and set up growth experiments with dedicated hypothesis in Airtable based on the OKR
● To research on new tools and best practices for each experiment
● To carefully design and orchestrate the ongoing experiments with the experts and customer growth
● To brief diligently the customer growth about deadlines, KPIs, requirements for each sprint so he/she can find and brief experts
● То track and document results, insights and learnings from the previous sprint in Airtable so the customer growth can create the sprint review presentation
● To analyse and share the progress towards the desired KPI every sprint
● To re-evaluate critically the strategy if needed
● To share at least two learnings with the whole growth team every sprint
● To analyze regularly clients qualitative and quantitative data
● To research continuously the client’s industries for trends and shifts to better craft a strategy
● To check quality of all deliverables together with the customer growth
● To define & communicate concrete deadlines (also within sprint) and also meet these deadlines.

Your profile:
● Bachelor’s degree in Marketing, HR, Sales Management, Behavioral Sciences or business-related field
3-5 years experience in sales/business development, marketing, or related functions
Fluent in German and English
● Ability to scope, communicate, diagnose, design, manage interventions and evaluate performance
● Adapt a variety of tools/methods to support implementing selected strategies and organizational designs
● High level of influence and strong negotiation skills combined with excellent presentation skills
● Possess assessment abilities and organizational performance consulting skills
● Ability to make decisions and operate independently with respect to complex issues
● Strong interpersonal, written and verbal communication skills. The ability to work effectively in a diverse team

What we offer:
● Full-time position with a competitive salary in the range 30 000 – 40 000€ gross annually and opportunity to offer a higher salary depending on your professional experience and qualification.
● Knowledge and experience: you will learn how a startup operates and be involved in strategic management decisions. If you are interested in startups and growth hacking, this is THE place to be!
Passion and growth: our drive is our passion for growth hacking, innovation and the everlasting desire to see growth in ourselves and everyone around us.
● Startup environment: our office is located in the heart of the startup scene, with public transportation and the Donau Canal in close proximity. The office alone will make you want to work at our company.
● Awesome colleagues: we hire only the best and brightest, so if you are chosen, you are part of the family!

Free muesli, fruits and fun monthly team events!

Sound good?

Then you can start here your application and please submit until 23rd of December 2018!

Hackabu (www.hackabu.com) is a team of growth hackers and digital advisors who came together to generate growth in startups, scale-ups, spinoffs and corporates. Our team is international and works in different ecosystems around the world. Each of our growth hackers is specialized in different topics (as T-shaped marketers). Together we comprise expertise in 19 traction channels.

Now we are looking for a passionate, devoted individual, who are willing to learn and teach, above all.

In this role you will focus on helping companies across various industries to deliver product development and marketing strategies. This position will manage all communications with the client, enable technology solutions and help improve company’s operations.

Your responsibilities will be:

● To help develop and deliver growth strategies for clients by choosing the right metrics/KPIs (Key Performance Indicators) to focus on
● To develop and implement front-end web code where appropriate to launch interactive tools and apps benefiting the marketing team’s goals
● To collaborate with channel-specific marketing teammates (blogging, email, social media, etc.) to identify areas for growth
● To test and optimize marketing tactics for customer acquisition (e.g. online advertising, direct mail, out of home, affiliate) and conversion rate optimization
● To propose creative new projects, from building free tools and apps that attract prospects and convert leads to testing new approaches to capture existing demand
● To translate ideas to actionable items that deliver business results
● To analyze, recommend and lead implementation of improvement initiatives
● To keep abreast with the latest trends and changes in UI/UX and digital marketing
Identify industry trends and insights

You:

● Are primarily passionate
● Stick to KPIs
● Are experienced in a growth role (marketing, product management, growth hacker or similar) and are familiar with all the required tools (Google Analytics, MixPanel,
Google Tag Manager, Hotjar etc) and all marketing channels and growth opportunities (SEO, Social Media, SEA, CRO, Content Marketing, Viral Marketing etc)
●Front-end coding (HTML, CSS, JavaScript) is a plus.
●We communicate in English, but proficiency in German is a bonus.

The ideal candidate:

● writes well
● has excellent communication skills
● enjoys fostering client relationships
● strives to achieve results
● analyses everything
● knows how to work within a budget (also timewise)

What we offer:

● Full-time position with a competitive salary in the range 30,000€ – 40,000€ annually gross and opportunity to offer a higher salary depending on your professional experience and qualification.
● Passion and growth: Our drive is our passion for growth hacking, innovation and the everlasting desire to see growth in ourselves and everyone around us.
● Knowledge and experience: you will learn how a startup operates and be involved in strategic management decisions. If you are interested in startups and growth hacking, this is THE place to be!
● Startup environment: our office is located in the heart of the startup scene, with public transportation and the Donau Canal in close proximity. The office alone will make you want to work at our company.
● Awesome colleagues: we hire only the best and brightest, so if you are chosen, you are part of the family!
● Free muesli, fruits and fun monthly team events!

Sound good?

Then you can start here your application and please submit until 23rd the of December 2018!

Hackabu (www.hackabu.com) is a team of growth hackers who pooled their talents to generate growth in startups, scale-ups, spinoffs, and companies. Our team is international and works in different ecosystems around the world.

Now we are looking for a passionate, devoted, and cheerful individual with a flair for organizing and the ability to perform diverse and challenging project management tasks in a fast-paced environment.

Your responsibilities:

● To update clients regularly on the progress of our growth hacking process
● To ensure that all projects are delivered on-time, within scope and within budget
● To allocate and coordinate project resources and manage budget
● To identify and evaluate customers’ needs to deliver satisfaction
● To manage complaints, provide proper solutions and options within the time limits; follow up to secure resolution
● To assist in the definition of project scope and objectives, involving all relevant stakeholders and ensuring technical feasibility
● To report and escalate to management as needed
● To meet with clients to take detailed ordering briefs and establish the specific requirements for each project
● To track and report project performance, specifically to analyze the successful completion of short and long-term goals
● To perform other related duties as needed
● To go the extra mile to engage customers

Your Profile:

● Some proven customer support experience or experience as a client service representative
● Track record of not just meeting, but exceeding quota requirements
● Have solid organizational skills, including attention to detail and multitasking skills
● Strong phone administration skills and active listening capabilities
● Customer orientation and capacity to adapt/respond to different types of characters
● Exceptional client-facing communication and presentation skills
● Team player with the ability to work independently
● Have strong working knowledge of Microsoft Office
● University degree
● Fluent English and native German
● Design and/or writing skills are a plus

The ideal candidate:

● Has strong critical-thinking and problem-solving skills
● Has excellent decision-making and leadership capabilities
● Has conflict resolution experience
● Knows to prioritize and work efficiently
● Is skilled at diplomacy and has well-developed interpersonal skills
● Able to motivate team members

What we offer:

● Full-time position with a competitive salary in the range 30 000 – 40 000€ gross annually and opportunity to offer a higher salary depending on your professional experience and qualification.
● Knowledge and experience: you will learn how a startup operates and be involved in strategic management decisions. If you are interested in startups and growth hacking, this is THE place to be!
● Passion and growth: our drive is our passion for growth hacking, innovation and the everlasting desire to see growth in ourselves and everyone around us.
● Startup environment: our office is located in the heart of the startup scene, with public transportation and the Donau Canal in close proximity. The office alone will make you want to work at our company.
● Awesome colleagues: we hire only the best and brightest, so if you are chosen, you are part of the family!

Free muesli, fruits and fun monthly team events!

Sound good?

Then you can start here your application and please submit until 23rd of December 2018!

Project Manager

Hackabu (www.hackabu.com) is a team of growth hackers and digital advisors who came together to generate growth in startups, scale-ups, spinoffs and corporates. Our team is international and works in different ecosystems around the world.
Now we are looking for a passionate, devoted individual, who is experienced and talented in managing projects and can handle diverse and challenging tasks in this area.
In this role you will focus on helping companies across various industries to deliver product development and marketing strategies. This position will manage all communications with the client, enable technology solutions and help improve company’s operations.

Your responsibilities will be:

 

Your profile:

 

The ideal candidate:

 

What we offer:

 

Sound good? Then you can start here your application and please submit until 16th of December 2018!