Looking for the perfect beach read that will give you some insight into growth hacking? As natural born growth hackers who seek growth in all things, we also love a good page-turner! Here are few growth-hacking books to fertilize the soil of your mind.
“Hacking Growth” by Sean Ellis and Morgan Brown
We want the world to have this growth-hacking book! That’s why we keep so many copies. Or maybe it’s so good at spawning growth that it can self-reproduce.
This growth-hacking must-read lays out the history of marketing’s hottest young discipline, from its humble beginnings as a startup accelerator to its successful implementation at companies such as IBM, Walmart, and Microsoft.
If you’re looking for an overview of this burgeoning field that goes beyond buzzwords and shows growth hacking in action, this volume by Sean Ellis and Morgan Brown will not disappoint.
Plus: it has the words “growth hacking” right in the title. How can you go wrong?
“The Definitive Guide to Growth Hacking” by Neil Patel and Bronson Taylor
Since growth-hacking is by definition an ever-evolving discipline that never ceases to grow, the notion of a “definitive” guide to it may initially seem misguided. On closer look, however, the title of Neil Patel and Bronson Taylor’s book is more like a mission statement. These two authors set out with the ambitious goal of creating a book that establishes a firm foundation for anyone who wants to make the transformation from conventional marketer to growth hacker.
If you want to learn the basics of growth hacking, this volume will serve you well and then some. Our verdict: 30,000 words of pure growthspiration.
“Traction” by Gino Wickman
Everyone who starts a business encounters problems at some point, be it finances, control issues, market saturation, growing pains. When this time comes, a hands-on guide to overcoming common business hurdles can save a lot of heartache and pave the way for a sustainable future.
Enter Gino Wickman’s “Traction.” Are you an entrepreneur who recognizes the value in being prepared for the inevitable? Who understands that when a storm is brewing, it’s smart to have a raincoat at hand?
If so, Wickman’s is one of the best growth-hacking books available!
Our verdict: an essential business “first aid” guide.
“How to Win Friends and Influence People” by Dale Carnegie
Carnegie’s communication classic might not make you loved, but it’ll teach you to talk so that your customers understand you. That makes it one of the best growth-hacking books of all time.
It will teach you that the secret to success lies not in mere accomplishments, but in learning to communicate effectively – and how to do this by being fundamentally interested not in yourself, but rather, in others.
Sentences like “a person’s name is to that person the sweetest and most important sound in any language” still feel revelatory.
Get more tips in our article 22 Growth Hacks No One Told You About!
Anything by William Shakespeare
What does classic Elizabethan drama have to do with growth hacking, you ask? For starters: everything. The inspirational power of these works alone is reason enough to spend some time with them. One of the most important tools in a growth hacker’s skill set is her creativity.
Hackabu’s motto: If it’s good enough for Shakespeare, it’s good enough for us.
For starters, try this line from “As You Like It”: “Let me stay the growth of his beard, if thou delay me not the knowledge of his chin.” Take it from the Bard’s beard: learning is the key to successful growth hacking!
What are your favorite growth-hacking books? Tell us in the comments below.