A1 | Growth Case

Smart Home Product Launch
The Challenge

Breakthrough into the Internet of Things market with new Smart Home product.

Hackabu's Strategy

Determine the ideal online target audience online via a new, agile, cross-departmental product team.

The Success Story

Positioning in the market and long-term growth after the most successful A1 product launch ever.


Masters of Dirt
Ticket Sales
New Record in Ticket Sales

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Kotanyí
Social Media
30% Higher Engagement, 100% Increase in Followers
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Win2Day
Increased ROI
78% Decrease in Cost of Acquisition

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