This workshop will teach your team how to achieve sustainable growth, from laying the foundation to structuring the growth process.
When it’s over, your team will:
1. Master the growth-hacking process
2. Know the most up-to-date ways to acquire new customers and engender customer loyalty.
3. Learn how to use conversion rate optimization to get the most out of your acquisition efforts and your website traffic.
4. Understand how to use your knowledge of your current customers to gain new customers while simultaneously increasing the lifetime value of your current customers.
Agenda for Day 1 (approx. 8 hours)
• Growth hacking intro keynote - trends, case studies, stories
• Growth foundations - funnels, hard + soft data, UX, personas, psychology
• Acquisition - 20 traction channels, landing pages, piggyback on your competitors
Agenda for day 2 (approx. 8 hours)
• Activation-gamification, CRO, Lead nurturing
• Referral-virality, referral/ambassador programs
• Exercises & presentations-growth backlog, growth strategy, hands-on exercises