“Growth hacking.” You’ve heard these two cool words, but if you’re not sure what they mean, you’ve come to the right place. When you hear the phrase, “growth hacking,” does it conjure images of marketing magic? Something you might do in mere seconds that can grow your business without costing a cent? Well, sorry to burst that bubble, but it’s more scientific than that.
So what is growth hacking? It’s a form of marketing that relies on data analysis and experimentation. Yes, experiments are at the heart of the matter. It’s a process whereby analysts (a.k.a. growth hackers) study your business, come up with a strategy for acquiring customers from a few channels (such as search engine optimization, Facebook ads, remarketing, email marketing, content marketing, affiliate marketing, viral marketing, etc.). The preferred channels they recommend are those with the highest potential to work for your business. As growth hackers, we make those recommendations based on a competitive analysis and an evaluation of the state of your business. So, for example, we might analyze the traffic sources used by your competition to identify under-utilized channels that have great potential in your field. Then, based on your budget and goals, we lay out a plan for acquiring customers through those channels and unique growth hacks. First, we run experiments to determine which channels yield the highest returns. After they’re identified, we run multivariate testing to learn what messages can boost those returns. We focus not only on acquiring new customers but also on finding revenue growth from existing users or customers.
Our team at hackabu, is comprised of growth hackers who specialize in different channels. When you choose hackabu, you’ll know that our approach is based entirely on your business, not on some pre-established method promoted to all businesses (as if any two were alike — which they’re not). We are completely data-driven; we don’t prescribe solutions until we understand your business model, industry, and budget.
We analyze your business and find the right combination of channels based on that analysis. Once this is done, you can choose to do the promotional work yourself, or let our experts do it for you. We will support you either way. Our growth hackers will focus not only on acquiring new business but also on making sure your landing pages are fully optimized, and your business model is functioning well. Our specialists can help you work on revenue growth and offer you new ways to monetize your users.