Programmatic Advertising refers to the automated buying and selling of advertising spaces, often involving Real Time Bidding (RTB). With programmatic advertising platforms like Video 360 (DV360), advertising spaces on websites & apps can be automatically and cost-effectively purchased in real time within seconds using various auction processes.

This involves displaying display and video ads on premium internet sites. With very detailed targeting criteria, banners are displayed exactly on the websites where your target audience is currently located.

Compared to Google Ads, Programmatic Advertising offers far more possibilities in terms of targeting, reach, ad variety, and number of conversions (higher potential reach, more ad formats, and booking specific platforms).