In collaboration with an international partner, we have developed a unique methodology that combines artificial intelligence, human creativity, market research, and a proprietary tool. This allows us to predict the most effective messages for future marketing initiatives and campaigns. With Response Modeling, supported by artificial intelligence, we create hundreds of possible messages (“all conceivable possibilities”) and then identify, through representative market research and the Response Modeling tool, the messages with the proven highest likelihood of success for each target audience segment. All of this is done long before a single Euro is invested in marketing or advertising.