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Creative Marketing on a Budget: 12 Tips

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Creating a great product is just not enough anymore. Your product, as amazing it may be, will definitely get lost in the noise if you don’t market it properly. Creative marketing is not as easy today as it was a few years ago. It has challenges of its own, one of which is the budget you can spare. Brands like Uber are finding creative marketing strategies that create growth even when funds are...

Inbound Conferences: The Ultimate List for 2018/2019

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Inbound conferences like Hubspot’s offer a wealth of information on growing a business in today’s economy – one in which hundreds of startups are born every day. In such an environment, what can you do to stand out? This is the question that we at Hackabu strive each and every day to answer. Although there are numerous things involved, we believe that effective inbound marketing is...

22 Growth Hacks No One Told You About

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It’s far from easy to grow a business, and it can get quite expensive. But luckily we’ve got a cool list of 22 growth hacks that will give your company the boost it needs. While there is no magic recipe, the best you can do is learn from others’ successful experiences.
Use these ideas to learn the science and creativity behind growth hacking, get inspiration, and generate ideas of your own.

Growth Hacking, the Hackabu Way

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We are Hackabu, your dedicated growth hackers: a team of growth hackers who came together to generate growth in startups, scale-ups, spinoffs, and corporates. We come from around the world and from a wide variety of backgrounds. But what makes our approach to growth hacking truly special?

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Hackabu (www.hackabu.com) is a team of growth hackers who pooled their talents to generate growth in startups, scale-ups, spinoffs, and companies. Our team is international and works in different ecosystems around the world.

The growth strategist is an enthusiastic T-shaped marketer with a passion for growth, data, and analysis. He/she is dedicated to growing our clients’ businesses and reaching the goals that we have stipulated with them. All growth strategists are responsible for reaching the goals of the clients, they are responsible for and mainly communicating with.

The position develops a clear strategy based on what we learn during our onboarding analysis and the strategist’s experience. For that, a North Star Metric, an OKR and KPIs for each stage of the 3A3R-Funnel are defined. With these informations a growth plan and a backlog of different growth experiments are created. When working with the client, the experiments are planned in 2-weekly sprints and executed to achieve sustainable growth for our clients.

The growth strategist has an expert-role in at least 2 of the available traction channels. Together with further experts, there is a growth team formed for each sprint per client.

Your responsibilities will be:
● To organise and prepare a kickoff workshop with the customer growth for the new client
● To make a competitor analysis, buyer personas, SEO analysis, UX analysis, write OKR documents and strategy papers
● To organize Idea Brainstorm Sessions for each client every 3 months
● To participate actively in Bi-weekly sprint planning & review together with the client and the customer growth
● To plan, prioritise, and set up growth experiments with dedicated hypothesis in Airtable based on the OKR
● To research on new tools and best practices for each experiment
● To carefully design and orchestrate the ongoing experiments with the experts and customer growth
● To brief diligently the customer growth about deadlines, KPIs, requirements for each sprint so he/she can find and brief experts
● То track and document results, insights and learnings from the previous sprint in Airtable so the customer growth can create the sprint review presentation
● To analyse and share the progress towards the desired KPI every sprint
● To re-evaluate critically the strategy if needed
● To share at least two learnings with the whole growth team every sprint
● To analyze regularly clients qualitative and quantitative data
● To research continuously the client’s industries for trends and shifts to better craft a strategy
● To check quality of all deliverables together with the customer growth
● To define & communicate concrete deadlines (also within sprint) and also meet these deadlines.

Your profile:
● Bachelor’s degree in Marketing, HR, Sales Management, Behavioral Sciences or business-related field
3-5 years experience in sales/business development, marketing, or related functions
Fluent in German and English
● Ability to scope, communicate, diagnose, design, manage interventions and evaluate performance
● Adapt a variety of tools/methods to support implementing selected strategies and organizational designs
● High level of influence and strong negotiation skills combined with excellent presentation skills
● Possess assessment abilities and organizational performance consulting skills
● Ability to make decisions and operate independently with respect to complex issues
● Strong interpersonal, written and verbal communication skills. The ability to work effectively in a diverse team

What we offer:
● Full-time position with a competitive salary in the range 30 000 – 40 000€ gross annually and opportunity to offer a higher salary depending on your professional experience and qualification.
● Knowledge and experience: you will learn how a startup operates and be involved in strategic management decisions. If you are interested in startups and growth hacking, this is THE place to be!
Passion and growth: our drive is our passion for growth hacking, innovation and the everlasting desire to see growth in ourselves and everyone around us.
● Startup environment: our office is located in the heart of the startup scene, with public transportation and the Donau Canal in close proximity. The office alone will make you want to work at our company.
● Awesome colleagues: we hire only the best and brightest, so if you are chosen, you are part of the family!

Free muesli, fruits and fun monthly team events!

Sound good?

Then you can start here your application and please submit until 23rd of December 2018!

Hackabu (www.hackabu.com) is a team of growth hackers and digital advisors who came together to generate growth in startups, scale-ups, spinoffs and corporates. Our team is international and works in different ecosystems around the world. Each of our growth hackers is specialized in different topics (as T-shaped marketers). Together we comprise expertise in 19 traction channels.

Now we are looking for a passionate, devoted individual, who are willing to learn and teach, above all.

In this role you will focus on helping companies across various industries to deliver product development and marketing strategies. This position will manage all communications with the client, enable technology solutions and help improve company’s operations.

Your responsibilities will be:

● To help develop and deliver growth strategies for clients by choosing the right metrics/KPIs (Key Performance Indicators) to focus on
● To develop and implement front-end web code where appropriate to launch interactive tools and apps benefiting the marketing team’s goals
● To collaborate with channel-specific marketing teammates (blogging, email, social media, etc.) to identify areas for growth
● To test and optimize marketing tactics for customer acquisition (e.g. online advertising, direct mail, out of home, affiliate) and conversion rate optimization
● To propose creative new projects, from building free tools and apps that attract prospects and convert leads to testing new approaches to capture existing demand
● To translate ideas to actionable items that deliver business results
● To analyze, recommend and lead implementation of improvement initiatives
● To keep abreast with the latest trends and changes in UI/UX and digital marketing
Identify industry trends and insights

You:

● Are primarily passionate
● Stick to KPIs
● Are experienced in a growth role (marketing, product management, growth hacker or similar) and are familiar with all the required tools (Google Analytics, MixPanel,
Google Tag Manager, Hotjar etc) and all marketing channels and growth opportunities (SEO, Social Media, SEA, CRO, Content Marketing, Viral Marketing etc)
●Front-end coding (HTML, CSS, JavaScript) is a plus.
●We communicate in English, but proficiency in German is a bonus.

The ideal candidate:

● writes well
● has excellent communication skills
● enjoys fostering client relationships
● strives to achieve results
● analyses everything
● knows how to work within a budget (also timewise)

What we offer:

● Full-time position with a competitive salary in the range 30,000€ – 40,000€ annually gross and opportunity to offer a higher salary depending on your professional experience and qualification.
● Passion and growth: Our drive is our passion for growth hacking, innovation and the everlasting desire to see growth in ourselves and everyone around us.
● Knowledge and experience: you will learn how a startup operates and be involved in strategic management decisions. If you are interested in startups and growth hacking, this is THE place to be!
● Startup environment: our office is located in the heart of the startup scene, with public transportation and the Donau Canal in close proximity. The office alone will make you want to work at our company.
● Awesome colleagues: we hire only the best and brightest, so if you are chosen, you are part of the family!
● Free muesli, fruits and fun monthly team events!

Sound good?

Then you can start here your application and please submit until 23rd the of December 2018!

Hackabu (www.hackabu.com) is a team of growth hackers who pooled their talents to generate growth in startups, scale-ups, spinoffs, and companies. Our team is international and works in different ecosystems around the world.

Now we are looking for a passionate, devoted, and cheerful individual with a flair for organizing and the ability to perform diverse and challenging project management tasks in a fast-paced environment.

Your responsibilities:

● To update clients regularly on the progress of our growth hacking process
● To ensure that all projects are delivered on-time, within scope and within budget
● To allocate and coordinate project resources and manage budget
● To identify and evaluate customers’ needs to deliver satisfaction
● To manage complaints, provide proper solutions and options within the time limits; follow up to secure resolution
● To assist in the definition of project scope and objectives, involving all relevant stakeholders and ensuring technical feasibility
● To report and escalate to management as needed
● To meet with clients to take detailed ordering briefs and establish the specific requirements for each project
● To track and report project performance, specifically to analyze the successful completion of short and long-term goals
● To perform other related duties as needed
● To go the extra mile to engage customers

Your Profile:

● Some proven customer support experience or experience as a client service representative
● Track record of not just meeting, but exceeding quota requirements
● Have solid organizational skills, including attention to detail and multitasking skills
● Strong phone administration skills and active listening capabilities
● Customer orientation and capacity to adapt/respond to different types of characters
● Exceptional client-facing communication and presentation skills
● Team player with the ability to work independently
● Have strong working knowledge of Microsoft Office
● University degree
● Fluent English and native German
● Design and/or writing skills are a plus

The ideal candidate:

● Has strong critical-thinking and problem-solving skills
● Has excellent decision-making and leadership capabilities
● Has conflict resolution experience
● Knows to prioritize and work efficiently
● Is skilled at diplomacy and has well-developed interpersonal skills
● Able to motivate team members

What we offer:

● Full-time position with a competitive salary in the range 30 000 – 40 000€ gross annually and opportunity to offer a higher salary depending on your professional experience and qualification.
● Knowledge and experience: you will learn how a startup operates and be involved in strategic management decisions. If you are interested in startups and growth hacking, this is THE place to be!
● Passion and growth: our drive is our passion for growth hacking, innovation and the everlasting desire to see growth in ourselves and everyone around us.
● Startup environment: our office is located in the heart of the startup scene, with public transportation and the Donau Canal in close proximity. The office alone will make you want to work at our company.
● Awesome colleagues: we hire only the best and brightest, so if you are chosen, you are part of the family!

Free muesli, fruits and fun monthly team events!

Sound good?

Then you can start here your application and please submit until 23rd of December 2018!

Project Manager

Hackabu (www.hackabu.com) is a team of growth hackers and digital advisors who came together to generate growth in startups, scale-ups, spinoffs and corporates. Our team is international and works in different ecosystems around the world.
Now we are looking for a passionate, devoted individual, who is experienced and talented in managing projects and can handle diverse and challenging tasks in this area.
In this role you will focus on helping companies across various industries to deliver product development and marketing strategies. This position will manage all communications with the client, enable technology solutions and help improve company’s operations.

Your responsibilities will be:

 

Your profile:

 

The ideal candidate:

 

What we offer:

 

Sound good? Then you can start here your application and please submit until 16th of December 2018!